LOOKING AFTER THE FOLKS
WHO LOOK AFTER US.
We owe everything we are to our family at the distillery and those sharing our bourbons around the world. Here in Kentucky, friends look after each other. And we’re always looking for new ways to do just that. Here are a few ways we educate, include and celebrate our friends.
01
BOURBON MADE AND ENJOYED WITH RESPECT.
We’re helping folks make good choices when it comes to enjoying our whiskeys. From pioneering lower-and-no ABV products to sharing resources through our “Drink Smart” initiative, we’re helping people make informed, responsible choices.
02
EACH GENERATION OF BEAM LOOKS AFTER THE NEXT.
The James B. Beam Institute at the University of Kentucky is home to the next generation of distillers breaking ground in American Whiskey. As the world’s largest educational distillery, the teaching programs and research projects are pioneering new opportunities for the industry.
03
COMMITTED TO THE PLACES WE CALL HOME.
We’ve set out to give back one million volunteer hours by 2030 to the communities where we live and work. We’re also supporting lots of community efforts that we value. Things like social justice and environmental conservation to name a few.
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