GET TOGETHER AT THE DISTILLERY. THEN EXPERIENCE IT.
Take your guests deep into a rackhouse for a tasting. Bring everyone together for cocktail making with a Beam mixologist. Host an event that becomes an experience no one will forget.
BOURBON THE BEAM WAY – BEAM MADE BOURBON
This experience gives you and your guests an immersive introduction to bourbon. Discover how “bourbon” is defined, how it’s made, and what we do to make ours history-defining. You’ll discover why 95% of the world’s bourbon comes from Kentucky. And how the long legacy of the Beam family has marked the industry.
Duration: 75 minutes
Take a deep dive into the maturation process of a barrel of bourbon. You and your guests will explore one of Clermont’s oldest rackhouses, home to some of our most selective bourbons.
Duration: 30 mins
You and your guests discover our bourbons the way they’re best enjoyed. And that’s in your glass. This guided tasting takes you through the fundamentals of bourbon making, the Beam history behind it and the pioneering spirits that come from it. You’ll learn how to properly taste bourbon and uncover the characteristics that make each unique.
Duration: 20 mins
KNOB CREEK BOTTLING EXPERIENCE
Led by a James B. Beam Ambassador, you and your guests will learn all about Beam Made Bourbon from grain to bottle. You’ll get a hands-on look at how barrels are filled and emptied. And finish it all by bottling your own Knob Creek Single Barrel complete with your thumbprint in the wax seal.
Duration: 30 mins
FRED B. NOE DISTILLERY TOUR
Explore our newest, most forward-looking facility: The Fred B. Noe Distillery. Opened in 2021, the “FBN” is home to our small batch bourbons and latest explorations in American Whiskey. The space isn’t available to daily visitors, making the experience an intimate look at the future of distilling.
Duration: 60 minutes
CRAFT A COCKTAIL EXPERIENCE
Led by an expert James B. Beam mixologist, you and your guests discover how to craft cocktails with our historic bourbons. Choose from a list of classic and modern recipes. Hands-on and one-of-a-kind, this interactive experience is engaging and educational.
Duration: 45 mins
SENSORY WHISKEY EXPERIENCE
Guided by a James B. Beam Ambassador, this in-depth experience breaks down the ingredients, aromas, taste, and appearance of bourbon. You’ll discover how every part of distilling affects the liquid. Unique in its own right, the sensory experience takes you deep into what makes bourbon unique and the craftsmanship behind it.
Duration: 60 mins