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Booker’s the Reserves 2025
Welcome to the second batch of The Reserves: a celebration of my Granddaddy Booker’s legacy. In many ways, it’s the same Booker’s you know and love. Always uncut and unfiltered.
TASTING NOTES
NOSE
Caramel, vanilla, touch of agave
TASTE
Rich caramel & charred oak with baking spice
FINISH
Complex notes of agave & black pepper
LABEL INSPIRATION
Fred Noe - Beam Family 7th Generation Master Distiller
Welcome to the second batch of The Reserves: a celebration of my Granddaddy Booker’s legacy. In many ways, it’s the same Booker’s you know and love. Always uncut and unfiltered.
But in other ways, The Reserves is something new, inspired by my granddaddy’s boundless curiosity and relentless pursuit of flavor.
You see, he was never not exploring how to make even better bourbon. He always had an experiment on the go. Either spending hours around the kitchen table pondering “what if we did X or Y…”. Or locking himself away at the distillery to chew on a question he needed to get to the bottom of.
He’d come home eager to share the fruits of his tinkering with friends and family. Not just for us to enjoy, but to see if his experiments had paid off, or get inspiration for what he could try next time. Needless to say, we were all more than happy to be his guinea pigs.
His creativity showed me how much more is possible with the whiskey we all know and love. I’m proud to carry his spirit forward, and hope each release gives you a new appreciation for flavor, just as Booker intended.
--- Freddie Noe, Beam Family 8th Generation Master Distiller
MASTER DISTILLER NOTES
This release tells the story of some particularly well-traveled barrels. A few years ago, we celebrated a big milestone: the 30th anniversary of Booker’s. To mark the occasion, we released an extra special batch. Then we sent those used barrels down to our friends the Camarenas in Jalisco, Mexico. They used the barrels to age a special batch of their own: the 85th anniversary edition of their exceptional El Tesoro tequila.
Now, exchanging barrels isn’t anything new; there’s a time-honored practice of collaboration between distilling families. But here’s where it gets really interesting. Those very same barrels, richly seasoned with agave, eventually made their way back to us here in Clermont. We hand-selected a batch of Booker’s to finish in them, creating a bourbon finished in tequila barrels with a story unique as its flavor.
From Kentucky to Jalisco and back again, we raise a glass, cheers and salud.
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