RELEASE NO.2

Col. James B. Beam

Using a longer fermentation process and taking it off the still at a lower distillation proof means Col. James B. Beam only needs to age 2 years to achieve a depth of flavor unmatched even by more mature bourbons. Proof that quality isn’t solely defined by time.

TASTING NOTES

Color

Amber gold

Aroma

Robust vanilla and caramel notes

Taste

Deep and complex flavors of vanilla, nuts and oak

FINISH

Long and full finish

THE STORY OF JACOB’S WELL

QUALITY ISN'T SOLELY DEFINED BY TIME

Some may say 24 is too young to take over an entire family distilling business.
But for James B. Beam (or Jim, as most people knew him), it was all the time he
needed. His youth didn't deter him. It just made him more determined to build upon
the Beams before him to create something worthy of his name.

A LEGACY, REBUILT IN DAYS

120 days. That's all it took for Jim Beam to get Clermont up and running again after Prohibition.

But he didn't stop there. He took advantage of what little time he had to craft a 2-year bourbon like no other to ensure the Beam legacy. It was enough to win the hearts of America - and the title of Kentucky Colonel.

MORE FLAVOR. LESS TIME.

Its rich depth of flavor isn't the only thing that makes Col. James B. Beam unique. A 5-day fermentation period lets the barrel's characteristics shine through at a younger age. Taking it off the still at a lower distillation proof imports more flavor from that process.

All this to say it takes less time in the barrel to make a much more complex whiskey.