Batch 2015-06, named “Noe Secret," pays tribute to founding distiller Booker Noe and his ever-honest approach to making the iconic recipe that fans of his namesake bourbon know and love

Booker’s® Bourbon is proud to release the fifth batch in its 2015 limited-edition collection, “Maw Maw’s Batch,” named in honor of one of the most important people in Booker’s life - his grandmother.

“This one-of-a-kind label pays tribute to a Noe family story that’s been the topic of conversation among our family for many years.

Booker’s® Bourbon is proud to release the third batch in its 2015 collection, Batch 2015-03, which features a custom label celebrating founding distiller Booker Noe’s favorite part of the rackhouse and choice cut of meat – “The Center Cut.”

I'm proud to share the sixth and final release in the Booker's® Bourbon 2016 Batch Collection, Booker’s® Batch 2016-06, also called "Noe Hard Times."

Booker’s® Bourbon is proud to release the second batch of its 2015 limited-edition release collection, celebrating Dot, the faithful sidekick of founding distiller Booker Noe.

Booker’s® Bourbon Batch 2015-01 features a custom label inspired by the iconic visual of Booker sipping bourbon in his rocking chair (with his dog, Dot, at his side).

The second release of Booker's® 2025 Collection is Booker's® Batch 2025-02 "By the Pond" Batch. This batch is named after Dad's beloved backyard pond, a special place where you'd be sure to find him on a sunny afternoon.

The first US release of Booker’s® 2025 Collection is named in honor of Barry Berish, former Beam Chairman and CEO, and a dear friend to Dad and me. He was a legend at Beam, guiding us for over 40 years.