Welcome to the very first batch of The Reserves; a celebration of my Granddaddy Booker's legacy. I'm honored to be part of something that means so much to us at Beam, and to all of you who've enjoyed it over the decades.

The fourth and final batch of Booker’s® Bourbon for 2024 is a tribute to a cherished friend of the Noe family, Jimmy Russell. A close friend to my dad and a second father figure to me since my dad’s passing in 2004.

This batch is named in honor of a group of distillers that we admire greatly. Their work in the late 80s and early 90s helped America fall back in love with bourbon and made the industry what it is today.

This batch is named after my family’s home, a real special place full of beginnings, traditions, and memories not just for me, but for everyone at Beam.

This batch is named after the small town in central Kentucky where my dad, Booker Noe, was born and raised.

Released in late 2024, JBBDCo. introduced a one-time limited-edition release of Old Grand-Dad® that harkened back to the brand’s distinguished and premium stature.
 

This release pays homage to the brand’s rich heritage and commitment to quality, patiently aged to deliver a bold and complex flavor profile that appeals to seasoned bourbon enthusiasts.
 

Winning Double Gold with 98points, this expression was voted as one of 2025’s Top Five Best-in-Class Bourbons at the prestigious San Francisco World Spirits Competition. 

This classic bourbon is a time-honored expression of American whiskey tradition, uncompromising in character and bottled under the exacting standards of the Bottled-in-Bond Act of 1897. It maintains a distinctive flavor and appeal that at the time of US Prohibition, made it one of the most popular spirits in the country.
 

In accordance with the Bottled-in-Bond Act of 1897 Old Grand-Dad® Bonded Straight Bourbon Whiskey is aged for at least four years, bottled at 100 proof, and contains liquid that is the product of a single distillation season and a single distiller. 

Little Book® Chapter 9, “None for Granted” pays homage to the founding flavors that made modern American Whiskey.

Named for a truck-driving, motorcycle-riding, bourbon-loving, hardworking whiskey man, Baker’s® Single Barrel Bourbon is a singular experience. A big, bold bourbon that was created by one legend to honor another.

Our very first edition. The liquid that will form the foundation of the infinity barrel. Once a year, I’ll bottle some up for the world to try. Then, I’ll explore how to push the profile forward through blending. So, savor this whiskey today, and come back in a year for its next evolution.